Because I work at a university, I have the option of setting aside money for my retirement with TIAA-CREF (the Teachers Insurance and Annuity Association - College Retirement Equities Fund). TIAA-CREF has served as a financial services agent for people working in education and other non-profit fields for nearly a century, and is one of the juggernauts of the retirement sector in this country.
They’ve always been economical, operating with astonishingly low fees and cost ratios, and they’ve been reliable in a wooly, stolid way. There was a span when one could consistently expect former U.S. Surgeon General C. Everett Koop to bring up a shareholder motion to divest all funds of tobacco holdings, and just as dependably count on it to be quietly, politely voted down.
A few years back, TIAA-CREF started to spruce up its branding as they began offering public versions of their mutual funds to individual investors. They revamped their logo and adopted a new catchphrase, “Financial services for the greater good.” Someone called in a crackerjack team of graphic designers, because the quarterly and annual statements were transformed into beautiful models of readable, decipherable presentation.
Recently, I signed up for a complimentary one-on-one retirement consultation with a TIAA-CREF advisor. There were several pages of preliminary forms to fill in preparation for the hour-long phone call. I found the session helpful, because it gave me the opportunity to ask plenty of questions and it brought to light some investment options I hadn’t previously considered. When the advisor I worked with told me she would be mailing me a report summarizing highlights of our discussion, I thought nothing more of it.
Then the report arrived.
Yowza! Full-color, heavy paper stock, staple-bound, and fully customized with my information, it was one of the most gorgeous financial documents I’ve ever laid eyes on. I’ve seen plenty of annual reports from exchange-listed firms that didn’t look even half as good. It’s a smart, well-conceived blend of old-school (solid, clean visual design) and new school (digital document templates, color laser printing) to produce a dazzling final product.
I know plenty of you reading this also have holdings with TIAA-CREF, too. Call them and see if you’re eligible for a personal retirement planning telephone session — because one of these beauties should have your name on it.